Product Integrity/QA Analyst

Key Responsibilities

• Configure and build campaigns within the Wunderkind platform, including audience segmentation, eligibility logic, triggers, suppression rules, and settings across email, onsite, and text channels
• Execute manual QA on campaigns (email, onsite, text) - validating campaign settings, end-to-end functionality, and rendering across devices and browsers.
• Confirm URLs, tracking parameters (e.g., UTM structures), and link behavior are correct and aligned with specifications.
• Validate dynamic content (product grids, recommendations, personalization fields) against source data and requirements.
• Verify that required web events and metadata (page views, add-to-cart, purchase events, product IDs, categories) are present and accurate using browser developer tools and analytics dashboards
• Confirm correct integration behavior between web properties, ESPs, and Wunderkind systems
• Troubleshoot ambiguous issues effectively and identify whether they stem from configuration, data quality, integration, or product behavior.
• Maintain detailed, high-quality notes in tickets and documentation (tested scenarios, results, and next steps).
• Document root-cause hypotheses, test steps, and recommendations clearly for engineers or clients to act upon.
• Explain technical concepts, campaign logic, and end-user behaviors clearly to non-technical audiences (e.g., Account Managers), enabling informed client communication and decision-making

• Working knowledge of web technologies (HTML, CSS, basic JavaScript concepts) and browser developer tools (inspecting elements, network calls, cookies, etc.).
• Familiarity with data structures and feeds (CSV/JSON, product catalogs, FTP methods) and verifying that front-end experiences match back-end data.
• Ability to read and follow technical specifications and verify implementations against them.
• Strong attention to detail, thorough QA approach, clear communication (finding edge cases, reproducible steps)
• Comfortable using tools like Looker to validate data requirements and quality
• Hands-on experience in ESPs or similar platforms, such as Klaviyo, Salesforce Marketing Cloud, Bloomreach, Braze, and Responsys
• Ability to learn a new platform quickly, this role will work heavily in the internal WKND campaign platform
• Hands-on experience testing or operating email, onsite/popup, and/or SMS campaigns, preferred
• Experience in eCommerce or digital retail, particularly with product catalogs and abandoned cart/product flows, preferred