Job Description Summary
We are seeking a meticulous and detail-oriented Web Tagging Quality Analyst to ensure the accuracy and reliability of our web analytics and marketing tags. The successful candidate will be adept at using Tag Management Systems (TMS) such as Google Tag Manager to test, validate, and audit tagging implementations
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Job Description
Key Responsibilities:
โขWork closely with the analytics and marketing teams to provide insights derived from web tagging.
โขWork on Web tagging implementation
โขImplement and manage web analytics tools such as Google Analytics, Adobe Analytics, and other relevant platforms.
โขDevelop and maintain a robust tagging strategy using tools like Google Tag โข Manager, Adobe Launch, or Tealium.
โขEnsure the precise setup and configuration of analytics to capture essential data points.
โขUtilize advanced analytics techniques such as attribution modeling, predictive analytics, and customer lifetime value analysis.
โขDesign and execute A/B and multivariate testing to optimize website elements and marketing campaigns.
โขStay current with the latest trends, tools, and techniques in digital analytics and data science.
Essential Requirement:
โขMinimum 3 years in web analytics, tag management, and quality analysis, with proficiency in Google Tag Manager and other TMS tools.
โขStrong understanding of web analytics methodologies, tools, and best practices, including proficiency with Google Analytics, Adobe Analytics, and similar platforms.
โขSolid knowledge of HTML, CSS, JavaScript, and other web development languages and frameworks is a plus.
โขExperience in conducting tag audits and troubleshooting tag issues to ensure data accuracy and integrity.
โขExcellent attention to detail and organizational skills with a focus on accuracy and quality.
โขExperience with tag auditing tools such as Google Tag Assistant or Observe Point is highly desirable.
ย Desired Requirement:
โขCertifications in relevant areas such as Google Analytics Individual Qualification (IQ) and proficiency in Google Tag Manager
โขProficient in using project management software and analytics tools (e.g., JIRA).
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Skills Desired